First of all, there are no secrets. Our culture has painted a picture for us in that we are led to believe that those images represent not only an attainable state (some of us may be able to get kinda close so this isn't an outright lie) but also a maintainable one. While this picture may not represent reality - the images sure are inspiring!
But is inspiration enough? After all, most of us not only want to get there, we want to STAY there. Inspiration is a short term motivator for most - encouraging us to start the journey from where we are to where we think we want to be. And this journey is such a necessary first step, most folks never stop to think what will happen once they arrive and instead actually assume that just getting there is going to be the hard part.
Wanna look these guys? If you're you're like most people reading men's health - it'll take lots of work and dedication but you might be able to kinda close - at least a lot closer than when you started. Just buy one of those $100+ workout programs, Insanity, P90X, or whatever else comes next. You know, the programs that claim to be revolutionary but are really just a repackaging** (see below) of the well known and easy to guarantee wisdom of "work your ass off and you will get fitter" (in full HD and explained by superhunks, of course). And if you follow one of these programs, or any program that requires consistent hard work - you'll change and get fit (ripped, huge, faster, stronger, sexy, chiseled, capable, develop stamina, etc etc).
Staying that way is another matter. Our modern lives rarely require the level of activity that leads to fitness being a state of stable equilibrium. Maintaining Fitness - particularly a high levels of fitness - is like putting that stack of those P90X DVD's on your head and keeping them there. As soon as you get tired of all that focus and attention, down it goes. Sure, you can pick it up again and put it back up there - but then you're right back to devoting a fair bit of your attention to the task of finding this balance. It is easier of course if you have a lifestyle that supports fitness (like the 63 year old Lindsay Gauld, a bike courier who recently won my 12 hour bike race against top athletes 30 years younger), but lets face it, precious few of us can make this claim.
For those of us with more sedentary occupations, it is never going to be easy - and the loftier your aspirations, the higher that stack on your head becomes. Now if you're waiting for me to explain how i've solved these problems you're going to keep waiting. I'm not. Fitness, particularly the level of fitness that is peddled in our media and magazines, represents an unstable equilibrium. That's just the way it is and barring a paradigm shift (either internally or externally produced) it is gonna stay that way. This is why the diet/exercise/fitness industry is and will remain a multi-billion dollar market. All we talk about, focus on, and spend money on is how to get that little blue ball to the top of that fitness hill - never mind keeping it there - which is the real challenge.
**Yeah Baby! The "insanity" of 1929...Charles Atlas's "Personal Training In The Art Of Building A Dynamic Life!"